Love Clean Reading
Reading Borough Council (RBC) started an initiative to encourage people to actively take an interest in the town's appearance. The idea being to inspire residents, as well as RBC employees, to get involved in helping their neighbourhood to look its best. This branding task involved coming up with not only the logo but also the name of the scheme itself. The brand had to be distinctive and recognisable, but also sit comfortably within the core RBC brand. I came up with several options which evolved into an enduring logo which is still in use today.
Initial scheme name ideas and logo options shown above
The chosen logo
This work was produced during my employment at Oculus.
