Lenovo ThinkPad Campaign
This campaign aimed to help make Lenovo into the #1 workstation provider within three years, promoting the ThinkPad® range of mobile workstations within mid-market organisations in EMEA. As Lenovo’s first AI-ready mobile workstation, the Lenovo™ ThinkPad® P1 Gen 7 gives creators, scientists, architects, developers, and engineers new realms of possibilities. Working within a dedicated pitch team, I helped to develop the key visuals which informed the look and feel of the rest of the campaign.
Adcept (aimed at Line of Business Decision Makers)
Adcept (aimed at Architecture, Engineering, Creative audience)
Adcept (aimed at IT Decision Makers)
Video breakout social ad storyboard
Proposed example emailer
This work was produced during my employment at Twogether.
