Lenovo Workstations Campaign

Lenovo Workstations Campaign

This campaign leveraged Lenovo’s close relationship with Aston Martin – the prestige car manufacturer having chosen Lenovo products to power its design, styling and engineering departments. I developed two possible routes based on loose scamps provided by the Art Director. These routes both carefully treaded the thin line between being within Lenovo’s brand guidelines, but with enough Aston Martin influence to have a unique campaign look and feel. The chosen route was then developed into the full campaign suite of assets.

This work was produced during my employment at Twogether.