DLR Festivals Campaign

Docklands Light Railway Festivals Campaign

This seasonal campaign promoted off-peak and leisure use on the DLR, and in this case the wide variety of cultural and religious festivals in the area made easily accessible by the railway. I presented an option with a lively, hand drawn style which had lots of visual standout compared to the typical Transport for London brand. Posters and in-train car cards appeared on the network and an accompanying Z-card leaflet was produced and distributed at stations. Further exposure was provided by press ads, ad walkers and BT booths.

This work was produced during my employment at Oculus.