Canon PIXMA in-store Point of Sale
The brief called for POS (Point of Sale) materials to be used in stores, to draw attention to Canon’s PIXMA range of semi-professional inkjet printers. These printers are suitable for frequent, short runs in small to medium sized businesses. Initial ideas were pencil scamped out to show possible shapes, sizes and executions as well as potential messaging ideas. It was decided that the printer should be shown in a typical use case such as in an estate agent, and the final assets were created using this as an overarching theme.
Initial scamps
In-store A2 Poster
On-product back card
This work was produced during my employment at Oculus.
